2021 social media trends to look forward to

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6th Jan 2020

The influence of social media in today’s life is colossal. Its importance is gigantic given the fact that most people actually check their social media accounts as and when they wake up.

Not just the people, but millions of companies and small businesses use Instagram to expand their business and generate good revenue through it. 

It wouldn’t be wrong to say that the competition is enormous and that is why social media trends are something to rely on and plan out an entire year based on it. 

At the onset of 2021, there are a few trends that can change Instagram’s world forever and that is why we are bringing them to your attention:

The Growing IGTV




Instagram TV was put out to use to Instagrammers in June 2018 and has gained popularity since then. 

The trend is clear; the focus is on the growth and domination of video content. It wouldn’t be wrong to say that Instagram might rule in video content soon.

Instagram’s investment to give brands a push to showcase their creativity through IGTV has proved successful. 

No matter when you scroll through in your regular explore feed, there are IGTV videos that are an eternal part of your feed now. This has increased the IGTV viewership and also enabled brands to exhibit their creativity.


Instagram Effects Gallery




The employability of AR (Augmented Reality) and VR (Video Reality) is going to wear the crown and is a newer and fresher trend to look forward to. 

The revolution in the sphere of AR and VR will increasingly go up because of the features and the wide range of applications it offers. 

There are brands out there that are building their own AR-enabled filters and encouraging people to use and tag them in it. 

Anyone who clicks on view tags will be redirected to their Instagram page and hence, will be able to bring Instagram followers to their profile. 


Instagram might remove likes


Instagram is no more an application but it has the social media reality revolving around it. The scope of something going viral takes place on Instagram itself. Having said that, any social media change will influence the lives of those who use it.

One such giant step is the removal of likes. After having tested Instagram without the likes feature, this may be an anticipated step in 2021. The basic premise behind the removal of likes is that it gives people a social validation which is something that someone should not depend on. 

However, there is a lot of backlash to this change. Some brands outright reject this decision because it would be tough to measure the ROI without likes. 

A scenario where Instagram successfully removes likes and gets more marketers to move to their ads feature could be transformative for social media marketing. This will not only affect influencers but may also encourage other social networks to make such moves. 


These are the largest trends that will be dominant in the 2021 landscape and beyond. Leverage these trends to your advantage and stay ahead of your competitors.